Isabel Benenato was born in Naples in an imaginative and inventive family. It was her mother, a tailor by profession, who passed on her love and passion for fashion. She studied modern languages before travelling to London to study fashion. After gaining experience with various ateliers, Benenato returned to Italy to found her own label. In 2008 she started by showing her collection at White Snow in Milan which was well received. The brand focuses on tailoring and a tradition of craftsmanship using only the best materials. Isabel Benenato's clothing is characterised by great stylistic independence and is open to experiment.